We’re beginning to understand that demand for conferences and meetings is unlikely to suddenly re-ignite as we all hope. It’s more likely to be tentative and gradual, concedes Paul Sparks, Sales & Marketing Manager of Newark Showground.
Businesses unable to plan meetings during lockdown with furloughed teams and so much uncertainty, particularly over when it might all ’end’ may be more concerned about what their business will even look like when things return to ‘normal’. They will certainly need convincing to spend money on meetings.
But another emerging factor is anxiety about being able to maintain adequate social distancing in work settings, and venues must also address this concern if meetings are to resume safely.
Newark Showground is well-placed to put organisers and delegates at ease. While it already offers plenty of space and separate buildings in an isolated rural location, good accessibility by road (from the A1, A46 and A17) and abundant free parking for each individual venue once on the campus all offer very direct benefits right now.
Delegates setting-off from home can drive directly here (avoiding crowded public transport and busy approach streets), park immediately outside their venue and enter their meeting without having had contact with anyone else on the way. With venue access directly from outside you don’t need to negotiate shared reception areas or corridors of identikit rooms thereby avoiding crossover with other meetings or hotel guests.
And with larger than typical meeting rooms, organisers can plan room layouts that give delegates generous social distancing. That kind of reassurance could be crucial in helping to build confidence in a recovering meetings market, particularly when you add hand-sanitising facilities and a healthy pre-packed Grab Bag lunch to eliminate queues.
We’re still open and welcoming enquiries for bookings later this year and into 2021, just visit www.newarkshowground.com.