Bedford Lodge revamps loyalty program

The hotel and spa's conference and events loyalty program 'Affinity' now offers a whole heap of new rewards...

Trident’s partner venue Bedford Lodge Hotel & Spa has revamped its conference and events loyalty program, Affinity, to offer a host of new rewards to companies choosing to do business with the Hotel.

Business guests already receive loyalty reward points for holding conferences, corporate events, business seminars and meetings at the 4 star hotel in Newmarket, but they will now be offered more in return for their custom.

Combining 77 Suites and Superior Rooms, a luxury spa on site, indoor swimming pool, gym facilities and an award-winning restaurant Bedford Lodge Hotel was originally a Georgian hunting lodge built for the Duke of Bedford in the 18th century.

Research shows loyalty programme members can account for more than half of a hotel’s total reservations, and with the hospitality industry constantly evolving, Bedford Lodge Hotel & Spa has responded to the changing demands of its customer base and updated its reward scheme.

Companies that are part of the Affinity programme earn points on day delegate and 24 hour package rates, room hire, equipment hire, and food and beverage spend. Previously, loyalty reward points could be exchanged for high street gift vouchers, Bedford Lodge Hotel & Spa vouchers or used as money off the clients’ next meeting or event.

From the 1st September the Hotel will give additional rewards including a luxury weekend break for two in a Pride of Britain Hotel of the client’s choice or in an Executive Suite at the Hotel.

Noel Byrne, Chief Executive at Bedford Loge Hotel & Spa, said: “We are one of Suffolk’s leading conference and events venues offering state-of-the-art facilities and personalised customer service.

“We want to show our loyal clients how sincerely we value them. We understand that our clients deserve more than just money off their next conference, so that’s what we’re giving them.”

Affinity points are also worth more under the new scheme - previously 5000 points would equate to a £50.00 discount on a client’s next meeting. Now, 5000 points will entitle them to £75.00 off or a Champagne Afternoon Tea for two.

Byrne continued: “Throughout the year we plan to run various promotions including double points, when every £1.00 spent will convert into two Affinity points giving further opportunities for the Hotel to thank clients for their continued support.”

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